Terms

Welcome to the BlueSmart Technology Corporation ("BlueSmart") websites located at www.bluesmartmia.com, (the "Sites"). BlueSmart strives to create new ways for people to care for their families by providing easy access to a child's Feeding Data (as defined below) when the child uses our feeding bottles ("BlueSmart Bottles"), as well as providing useful food related tips based on available studies and average population data. These Terms of Service ("Terms") govern your use of our smart feeding system (including the software embedded in our BlueSmart Bottles, our Sites, the BlueSmart Mia application ("App"), memberships and other services owned or operated by BlueSmart (collectively, the "Services"). By using our Services, you agree to be bound by these Terms. If you don't agree to be bound by these Terms, please do not use the Services.

Changes to the Terms and Services

We may modify the Terms at any time, in our sole discretion. If we do so, we'll let you know either by posting the modified Terms on the Site, updating the "Last Updated" date or through other communications. It's important that you review the Terms whenever we modify them because if you continue to use the Services after we have posted modified Terms on the Site, you are indicating to us that you agree to be bound by the modified Terms. If you don't agree to be bound by the modified Terms, then you may not use the Services anymore. Because our Services are evolving over time we may change or discontinue all or any part of the Services, at any time and without notice, at our sole discretion.

Read Our Privacy Policy

Any information that BlueSmart collects through your use of the Services is subject to the BlueSmart's Privacy Policy, which is located at privacy.bluesmartmia.com and which is part of these Terms. So make sure you read and understand our Privacy Policy.

ARBITRATION NOTICE: UNLESS YOU OPT OUT OF ARBITRATION WITHIN 30 DAYS OF THE DATE YOU FIRST AGREE TO THESE TERMS BY FOLLOWING THE OPT-OUT PROCEDURE SPECIFIED IN THE "ARBITRATION" SECTION BELOW, AND EXCEPT FOR CERTAIN TYPES OF DISPUTES DESCRIBED IN THE "ARBITRATION" SECTION BELOW, YOU AGREE THAT DISPUTES BETWEEN YOU AND BLUESMART WILL BE RESOLVED BY BINDING, INDIVIDUAL ARBITRATION AND YOU ARE WAIVING YOUR RIGHT TO A TRIAL BY JURY OR TO PARTICIPATE AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS ACTION OR REPRESENTATIVE PROCEEDING.

Who Can Use BlueSmart?

You may use the Services only if you are over 13 years of age and are not barred from receiving Services under applicable law.

Creating an Account

In order to use certain features of the Services, including the App and interactive features on the Sites, you'll have to create an account ("Account"). You can do this via the Site or the App. It's important that you provide us with accurate, complete and up-to-date information for your Account and you agree to update such information, as needed, to keep it accurate, complete and up-to-date. If you don't, we might have to suspend or terminate your Account. You agree that you won't disclose your Account password to anyone and you'll notify us immediately of any unauthorized use of your Account. You're responsible for all activities that occur under your Account, whether or not you know about them.

Necessary Equipment

In order to take advantage of the complete features of our Services, you will need a device such as computer, tablet or mobile device (each a "Device") with the requisite software and Internet access. The maintenance and security of this equipment may influence the performance of the Services and it is your responsibility to ensure that the Device functions properly.

Your Content on the Services

For purposes of these Terms: (i) "Content" means text, graphics, data, images, music, software, audio, video, works of authorship of any kind, and information or other materials that are posted, generated, provided or otherwise made available through the Services; and (ii) "Your Content" means any Content that Account holders (including you) provide to be made available through the Services including without limitation, your child's date of birth, weight, height, photos, feeding records and food logs (all consolidated feeding data about your child such as the time of feeding, time it took him/her to feed, temperature of the milk or liquid in the BlueSmart Bottle, angle of feeding, amount of time the milk was in the BlueSmart Bottle, etc. collectively referred to as "Feeding Data"). Content includes without limitation Your Content.

You retain all rights to Your Content. By making Your Content available on or through the Services you grant to BlueSmart a non-exclusive, transferable, sublicensable, worldwide, royalty-free license to use, copy, modify, create derivative works based upon, publicly display, publicly perform and distribute Your Content subject to our Privacy Policy, and only in connection with operating and providing the Services to you and to those with whom you wish to share Your Content.

You further grant to BlueSmart a non-exclusive, transferable, sublicensable, worldwide, royalty-free license to de-identify and combine Your Content with the de-identified Content of other users of our Services ("Aggregated Content"), and to copy, modify, create derivative works based upon, publicly display, publicly perform and distribute the Aggregated Content.

You are solely responsible for all Your Content. You represent and warrant that: (i) you own Your Content or that you have all rights necessary to grant us a license to use Your Content as described in these Terms and (ii) Your Content and the use and provision of Your Content to be made available through the Services will not infringe, misappropriate or violate a third party's patent, copyright, trademark, trade secret, moral rights or other intellectual property rights, or rights of publicity, privacy or confidentiality.

BlueSmart's Rights in Content and Services

Subject to your rights in Your Content, BlueSmart and its licensors exclusively own all right, title and interest in and to the Content, the Services and the underlying technology, including all associated intellectual property rights in the foregoing anywhere in the world. BlueSmart also exclusively owns all copyright rights in the organization of the Feeding Data, but not to the Feeding Data itself. You acknowledge that the Services and Content are protected by patent, copyright, trademark, and other laws of the United States and foreign countries. You agree not to remove, alter or obscure any copyright, trademark, service mark or other proprietary rights notices incorporated in or accompanying the Services or Content.

Rights in App Granted by BlueSmart

Subject to your compliance with these Terms, BlueSmart grants you a limited non-exclusive, non-transferable, non-sublicenseable license to download and install a copy of the App on a Device that you own or control and to run such copy of the App solely for your own personal non-commercial purposes. You may not copy the App, except for making a reasonable number of copies for backup or archival purposes. Except as expressly permitted in these Terms, you may not: (i) copy, modify or create derivative works based on the App; (ii) distribute, transfer, sublicense, lease, lend or rent the App to any third party; (iii) reverse engineer, decompile or disassemble the App; or (iv) make the functionality of the App available to multiple users through any means. BlueSmart reserves all rights in and to the App not expressly granted to you under these Terms.

Things You Can Do On the Services

Subject to your compliance with these Terms, BlueSmart grants you a limited, non-exclusive, non-transferable, non-sublicensable license to download, view, copy, display and print the Content solely in connection with your permitted use of the Services and solely for your personal and non-commercial purposes.

You will not use, copy, adapt, modify, prepare derivative works based upon, distribute, license, sell, transfer, publicly display, publicly perform, transmit, broadcast or otherwise exploit the Content (except Your Content), Service or any portion thereof, except as expressly permitted in these Terms. No licenses or rights are granted to you by implication or otherwise under any intellectual property rights owned or controlled by BlueSmart or its licensors, except for the licenses and rights expressly granted in these Terms.

Things You Cannot Do On The Services

Except to the extent permitted by law, you may not do any of the following while accessing or using the Service:

·Post Your Content that (i) violates, or encourages any conduct that would violate, any applicable law or regulation or would give rise to civil or criminal liability; (ii) is fraudulent, false, misleading or deceptive; (iii) is defamatory, obscene, pornographic, vulgar, sexually explicit or offensive; (iv) promotes discrimination, bigotry, racism, hatred, harassment or harm against any individual or group; or (v) is violent or threatening or promotes violence or actions that are threatening to any person or entity.

·Use, display, mirror or frame the Services or any individual element within the Services, BlueSmart's name, any BlueSmart trademark, logo or other proprietary information, or the layout and design of any page or form contained on a page, without BlueSmart's express written consent;

·Access or tamper with non-public areas of the Services, BlueSmart's computer systems, or the technical delivery systems of BlueSmart's providers;

·Attempt to probe, scan or test the vulnerability of any BlueSmart system or breach any security or authentication measures;

·Circumvent any technological measure implemented by BlueSmart or any of BlueSmart's providers or any other third party (including another user) to protect the Services or Content;

·Access the Services or Content through the use of any mechanism other than through the Services or BlueSmart API;

·Modify, decompile, disassemble, reverse engineer, tamper with or otherwise attempt to derive the source code of any software that BlueSmart provides to you or any other part of the

·Use the Services or Content, or any portion thereof, for any commercial purpose or for the benefit of any third party or in any manner not permitted by these Terms;

·Interfere with, or attempt to interfere with, the access of any user, host or network, including, without limitation, sending a virus, overloading, flooding, spamming, or mail-bombing the Services;

·Collect or store any personally identifiable information from the Services from other users of the Services without their express permission;

·Impersonate or misrepresent your affiliation with any person or entity;

·Violate any applicable law or regulation; or

·Encourage or enable any other individual to do any of the foregoing.

Our Enforcement Rights

We are not obligated to monitor access or use of the Services, Content (including Your Content) or to review or edit any Content or Your Content, but we have the right to do so for the purpose of operating the Services, to ensure compliance with these Terms, and to comply with applicable law or other legal requirements. We may consult with and disclose unlawful conduct to law enforcement authorities; and pursuant to valid legal process, we may cooperate with law enforcement authorities to prosecute users who violate the law. We reserve the right (but are not required) to investigate violations of these Terms and any conduct that affects the Services, and remove or disable access to the Services, any Content (including Your Content) at any time and without notice, and at our sole discretion, if we determine that the Content, Your Content, or your use of the Services is objectionable or in violation of these Terms.

Use Common Sense

Use of the Services should not replace your good judgment and common sense. Please read and comply with all safety notices that accompany the BlueSmart Bottle or Services.

Feedback and Submissions

If you submit comments, ideas, or feedback to us, you agree that we can use them without any restriction or compensation to you. You grant to us a non-exclusive, worldwide, perpetual, irrevocable, fully-paid, royalty-free, sublicensable and transferable license under any and all intellectual property rights that you own or control to use, copy, modify, create derivative works based upon and otherwise exploit the Feedback for any purpose.

You Agree to Receive Alerts and Notifications

As part of your use of the Services, you may receive notifications, alerts, or emails about the Services. If you choose to provide your mobile phone number, you may receive SMS messages relating to your use of the Services. We will not send you promotional or marketing SMS messages without obtaining your separate, written consent, which is not required for you to use the Services. You agree to the receipt of these communications. You can control receipt of these communications from your account settings. You are responsible for any messaging or data fees you may be charged by your wireless carrier for receiving SMS notifications.

We Are Not Responsible For Third-Party Links on the Services

The Services may contain links to third-party websites, apps, services and resources (collectively "Third-Party Services") that are not under BlueSmart's control. We provide these links only as a convenience and are not responsible for the content, products or services that are available from Third-Party Services. You acknowledge sole responsibility and assume all risk arising from your use of any Third-Party Services.

Termination

If you violate these Terms, we reserve the right to deactivate your account or terminate these Terms, at our sole discretion, at any time and without notice or liability to you. Upon any such termination, we may delete Your Content and other information related to your account. You can remove Your Content by specifically deleting it. However, in certain circumstances, some of Your Content (such as posts and comments you make) may not be removed and copies of Your Content may continue to exist on the Services. You may also cancel your Account at any time by contacting Customer Support at support@bluesmartmia.com. Upon any termination, discontinuation or cancellation of the Services or your Account, the following provisions of these Terms will survive: Your Content on The Services; BlueSmart's Rights in Content and Services; Our Enforcement Rights; Feedback and Submission Policy; Termination; Disclaimers; Indemnity; Limitation of Liability; Dispute Resolution; and General Terms.

Disclaimers

THE SERVICES AND CONTENT ARE PROVIDED "AS IS," WITHOUT WARRANTY OF ANY KIND. WITHOUT LIMITING THE FOREGOING, WE EXPLICITLY DISCLAIM ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, QUIET ENJOYMENT OR NON-INFRINGEMENT, AND ANY WARRANTIES ARISING OUT OF COURSE OF DEALING OR USAGE OF TRADE. WE MAKE NO WARRANTY THAT THE SERVICES WILL MEET YOUR REQUIREMENTS OR BE AVAILABLE ON AN UNINTERRUPTED, SECURE, OR ERROR-FREE BASIS. WE MAKE NO WARRANTY REGARDING THE QUALITY, ACCURACY, TIMELINESS, TRUTHFULNESS, COMPLETENESS OR RELIABILITY OF ANY CONTENT. YOU ASSUME THE ENTIRE RISK AS TO YOUR USE OF THE SERVICES AND CONTENT. Some jurisdictions do not allow limitations on how long an implied warranty lasts, so the above limitation may not apply to you.

OUR GOAL IS TO PROVIDE YOU WITH EASY ACCESS TO YOUR CHILD'S FEEDING DATA AND FEEDING HABITS FROM ANYWHERE AS WELL AS PROVIDE GENERALLY HELPFUL INFORMATION AND PRACTICAL TIPS ABOUT THE AVERAGE POPULATION BASED ON GENERALLY AVAILABLE HEALTH RELATED STUDIES, VIA OUR SERVICES. HOWEVER, WE MAKE NO ENDORSEMENTS, REPRESENTATIONS OR WARRANTIES OF ANY KIND ABOUT ANY CONTENT, INFORMATION, DATA, SUGGESTIONS OR PRACTICAL TIPS THAT WE PROVIDE VIA OUR SERVICES. EACH CHILD IS DIFFERENT AND WE DO NOT PROVIDE ANY HEALTH RELATED RECOMMENDATIONS FOR YOUR CHILD. WE DO NOT CLAIM THAT OUR DATA OR CONTENT IS ACCURATE, RELIABLE OR EFFECTIVE, OR THAT USE OF FEEDING DATA WE PROVIDE OR INFORMATION AND TIPS YOU RECEIVE THROUGH THE SERVICES WOULD PROVIDE ANY HEALTH BENEFITS OR ANY RESULTS AT ALL. OUR SERVICES ARE PROVIDED MERELY AS A CONVENIENCE AND SHOULD NOT BE RELIED UPON TO TAKE ANY HEALTH RELATED DECISIONS OR ACTIONS. PLEASE BE AWARE, IF YOU RELY ON ANY CONTENT, FEEDING DATA OR SERVICES, YOU DO SO SOLELY AT YOUR OWN RISK AND BLUESMART IS NOT RESPONSIBLE FOR ANY CONSEQUENCE OR LIABILITY THAT MIGHT ARISE FROM SUCH RELIANCE.

Indemnity

You will indemnify and hold harmless BlueSmart and its officers, directors, employees and agents, from and against any claims, disputes, demands, liabilities, damages, losses, and costs and expenses, including, without limitation, reasonable attorneys' fees arising out of or in any way connected with (i) your access to or use of the Services, (ii) Your Content, or (iii) your breach of any representations or warranties hereunder or your violation of any other provision of these Terms. We reserve the right to assume control of the defense of any third-party claim that is subject to indemnification by you, in which event you will cooperate with us in asserting any available defenses.

Limitation of Liability

NEITHER BLUESMART NOR ANY OTHER PARTY INVOLVED IN CREATING, PRODUCING, OR DELIVERING THE SERVICES OR CONTENT WILL BE LIABLE FOR ANY INCIDENTAL, SPECIAL, EXEMPLARY OR CONSEQUENTIAL DAMAGES, INCLUDING LOST PROFITS, LOSS OF DATA OR GOODWILL, SERVICE INTERRUPTION, COMPUTER DAMAGE OR SYSTEM FAILURE OR THE COST OF SUBSTITUTE SERVICES ARISING OUT OF OR IN CONNECTION WITH THESE TERMS OR FROM THE USE OF OR INABILITY TO USE THE SERVICES OR CONTENT, WHETHER BASED ON WARRANTY, CONTRACT, TORT (INCLUDING NEGLIGENCE), PRODUCT LIABILITY OR ANY OTHER LEGAL THEORY, AND WHETHER OR NOT BLUESMART HAS BEEN INFORMED OF THE POSSIBILITY OF SUCH DAMAGE, EVEN IF A LIMITED REMEDY SET FORTH HEREIN IS FOUND TO HAVE FAILED OF ITS ESSENTIAL PURPOSE.

IN NO EVENT WILL BLUESMART'S TOTAL LIABILITY ARISING OUT OF OR IN CONNECTION WITH THESE TERMS OR FROM THE USE OF OR INABILITY TO USE THE SERVICES OR CONTENT EXCEEDS THE AMOUNTS YOU HAVE PAID FOR THE BLUESMART BOTTLE. Some jurisdictions do not allow the exclusion or limitation of liability for consequential or incidental damages, so the above limitations may not apply to you.

THE EXCLUSIONS AND LIMITATIONS OF DAMAGES SET FORTH ABOVE ARE FUNDAMENTAL ELEMENTS OF THE BASIS OF THE BARGAIN BETWEEN BLUESMART AND YOU.

Governing Law

These Terms and any action related thereto will be governed by the laws of the State of California without regard to its conflict of laws provisions.

Agreement to Arbitrate

You and BlueSmart agree that any dispute, claim or controversy arising out of or relating to these Terms or the breach, termination, enforcement, interpretation or validity thereof or the use of the Services or Content (collectively, "Disputes") will be settled by binding arbitration, except that each party retains the right: (i) to bring an individual action in small claims court and (ii) to seek injunctive or other equitable relief in a court of competent jurisdiction to prevent the actual or threatened infringement, misappropriation or violation of a party's copyrights, trademarks, trade secrets, patents or other intellectual property rights (the action described in the foregoing clause (ii), an "IP Protection Action"). Without limiting the preceding sentence, you will also have the right to litigate any other Dispute if you provide BlueSmart with written notice of your desire to do so by email or regular mail at support@bluesmartmia.com or 1451 Grant Road, Suite 200, Mountain View, CA 94042 within thirty (30) days following the date you first agree to these Terms (such notice, an "Arbitration Opt-out Notice"). If you don't provide BlueSmart with an Arbitration Opt-out Notice within the thirty (30) day period, you will be deemed to have knowingly and intentionally waived your right to litigate any Dispute except as expressly set forth in clauses (i) and (ii) above. The exclusive jurisdiction and venue of any IP Protection Action or, if you timely provide BlueSmart with an Arbitration Opt-out Notice, will be the state and federal courts located in the Northern District of California and each of the parties hereto waives any objection to jurisdiction and venue in such courts. Unless you timely provide BlueSmart with an Arbitration Opt-out Notice, you acknowledge and agree that you and BlueSmart are each waiving the right to a trial by jury or to participate as a plaintiff or class member in any purported class action or representative proceeding. Further, unless both you and BlueSmart otherwise agree in writing, the arbitrator may not consolidate more than one person's claims, and may not otherwise preside over any form of any class or representative proceeding. If this specific paragraph is held unenforceable, then the entirety of this "Dispute Resolution" section will be deemed void. Except as provided in the preceding sentence, this "Dispute Resolution" section will survive any termination of these Terms.

Arbitration Rules

The arbitration will be administered by the American Arbitration Association ("AAA") in accordance with the Commercial Arbitration Rules and the Supplementary Procedures for Consumer Related Disputes (the "AAA Rules") then in effect, except as modified by this "Dispute Resolution" section. (The AAA Rules are available at www.adr.org/arb_med or by calling the AAA at 1-800-778-7879.) The Federal Arbitration Act will govern the interpretation and enforcement of this Section.

Arbitration Process

A party who desires to initiate arbitration must provide the other party with a written Demand for Arbitration as specified in the AAA Rules. (The AAA provides a general Demand for Arbitration and a separate Demand for Arbitration for California residents.) The arbitrator will be either a retired judge or an attorney licensed to practice law and will be selected by the parties from the AAA's roster of arbitrators. If the parties are unable to agree upon an arbitrator within seven (7) days of delivery of the Demand for Arbitration, then the AAA will appoint the arbitrator in accordance with the AAA Rules. Arbitration Location and Procedure

Unless you and BlueSmart otherwise agree, the arbitration will be conducted in the county where you reside. If your claim does not exceed $10,000, then the arbitration will be conducted solely on the basis of the documents that you and BlueSmart submit to the arbitrator, unless you request a hearing or the arbitrator determines that a hearing is necessary. If your claim exceeds $10,000, your right to a hearing will be determined by the AAA Rules. Subject to the AAA Rules, the arbitrator will have the discretion to direct a reasonable exchange of information by the parties, consistent with the expedited nature of the arbitration.

Arbitrator's Decision

The arbitrator will render an award within the time frame specified in the AAA Rules. The arbitrator's decision will include the essential findings and conclusions upon which the arbitrator based the award. Judgment on the arbitration award may be entered in any court having jurisdiction thereof. The arbitrator's award of damages must be consistent with the terms of the "Limitation of Liability" section above as to the types and amounts of damages for which a party may be held liable. The arbitrator may award declaratory or injunctive relief only in favor of the claimant and only to the extent necessary to provide relief warranted by the claimant's individual claim. If you prevail in arbitration you will be entitled to an award of attorneys' fees and expenses, to the extent provided under applicable law. BlueSmart will not seek, and hereby waives all rights it may have under applicable law to recover, attorneys' fees and expenses if it prevails in arbitration.

Fees

Your responsibility to pay any AAA filing, administrative and arbitrator fees will be solely as set forth in the AAA Rules. However, if your claim for damages does not exceed $75,000, BlueSmart will pay all such fees unless the arbitrator finds that either the substance of your claim or the relief sought in your Demand for Arbitration was frivolous or was brought for an improper purpose (as measured by the standards set forth in Federal Rule of Civil Procedure 11(b)).

Changes

Notwithstanding the provisions of the "Changes to the Terms and Services" section above, if BlueSmart changes this "Dispute Resolution" section after the date you first accepted these Terms (or accepted any subsequent changes to these Terms), you may reject any such change by sending us written notice (including by email to support@bluesmartmia.com) within 30 days of the date such change became effective, as indicated in the "Last Updated" date above or in the date of BlueSmart's email to you notifying you of such change. By rejecting any change, you are agreeing that you will arbitrate any Dispute between you and BlueSmart in accordance with the provisions of this "Dispute Resolution" section as of the date you first accepted these Terms (or accepted any subsequent changes to these Terms).

General Terms

These Terms constitute the entire and exclusive understanding and agreement between BlueSmart and you regarding the Services and Content, and these Terms supersede and replace any and all prior oral or written understandings or agreements between BlueSmart and you regarding the Services and Content. If any provision of these Terms is held invalid or unenforceable (either by an arbitrator appointed pursuant to the terms of the "Arbitration" section above or by court of competent jurisdiction, but only if you timely opt out of arbitration by sending us an Arbitration Opt-out Notice in accordance with the terms set forth above), that provision will be enforced to the maximum extent permissible and the other provisions of these Terms will remain in full force and effect. You may not assign or transfer these Terms, by operation of law or otherwise, without BlueSmart's prior written consent. Any attempt by you to assign or transfer these Terms, without such consent, will be null. BlueSmart may freely assign or transfer these Terms without restriction. Subject to the foregoing, these Terms will bind and inure to the benefit of the parties, their successors and permitted assigns. Any notices or other communications provided by BlueSmart under these Terms, including those regarding modifications to these Terms, will be given: (i) via email; or (ii) by posting to the Services. For notices made by e-mail, the date of receipt will be deemed the date on which such notice is transmitted. BlueSmart's failure to enforce any right or provision of these Terms will not be considered a waiver of such right or provision. The waiver of any such right or provision will be effective only if in writing and signed by a duly authorized representative of BlueSmart. Except as expressly set forth in these Terms, the exercise by either party of any of its remedies under these Terms will be without prejudice to its other remedies under these Terms or otherwise.

Contact Us

Please contact us if you have any questions about these Terms.

BlueSmart Technology Corporation
1451 Grant Road, Suite 200
Mountain View, CA 94042
support@bluesmartmia.com

BlueSmart Privacy Policy

Last Updated: February 24, 2016

Protecting your privacy is really important to us. With this in mind, we're providing this Privacy Policy to explain our practices regarding the collection, use and disclosure of information that we receive through our Services. This Privacy Policy does not apply to any third-party websites, services or applications, even if they are accessible through our Services. Also, please note that, unless we define a term in this Privacy Policy, all capitalized terms used in this Privacy Policy have the same meanings as in our Terms of Service. So, please make sure that you have read and understand our Terms of Service.

Revisions to this Privacy Policy

Any information that is collected via our Services is covered by the Privacy Policy in effect at the time such information is collected. We may revise this Privacy Policy from time to time. If we make any material changes to this Privacy Policy, we'll notify you of those changes by posting them on the Services or by sending you an email or other notification, and we'll update the "Last Updated" date above to indicate when those changes will become effective.

Collection of Information

Information Collected or Received from You

Account Information. If you create an Account, we'll collect certain information that can be used to identify you, such as your name, email address and phone number ("PII").

Child's Information

When activating a BlueSmart Bottle, you will be asked to download the BlueSmart mia application (the "App") or install software and enter relevant information about your child, such as height, weight, birthdate or expected birthdate and gender ("Child Information"). We use this information to personalize your baby's feeding schedule and provide you Services.

Information Collected Using Cookies and other Web Technologies. Like many website owners and operators, we use automated data collection tools such as Cookies and Web Beacons to collect certain information.

"Cookies" are small text files that are placed on your hard drive by a Web server when you access our Services. We may use both session Cookies and persistent Cookies to identify that you've logged in to the Services and to tell us how and when you interact with our Services. We may also use Cookies to monitor aggregate usage and web traffic routing on our Services and to customize and improve our Services. Unlike persistent Cookies, session Cookies are deleted when you log off from the Services and close your browser. Although most browsers automatically accept Cookies, you can change your browser options to stop automatically accepting Cookies or to prompt you before accepting Cookies. Please note, however, that if you don't accept Cookies, you may not be able to access all portions or features of the Services. Some third-party services providers that we engage (including third-party advertisers) may also place their own Cookies on your hard drive. Note that this Privacy Policy covers only our use of Cookies and does not include use of Cookies by such third parties.

"Web Beacons" (also known as Web bugs, pixel tags or clear GIFs) are tiny graphics with a unique identifier that may be included on our Services for several purposes, including to deliver or communicate with Cookies, to track and measure the performance of our Services, to monitor how many visitors view our Services, and to monitor the effectiveness of our advertising. Unlike Cookies, which are stored on the user's hard drive, Web Beacons are typically embedded invisibly on web pages (or in an e-mail).

Information About Your BlueSmart Bottle. When you activate your BlueSmart Bottle and sync it with the App, your child's Feeding Data that is recorded by the BlueSmart Bottle is transferred from to our servers, where we store and use it to provide you with our Services.

Information Sent by Your Device. We collect certain information that your Device (such as computer, tablet, mobile phone, etc.) sends when you use our Services, like a device identifier, user settings and the operating system of your device, as well as information about your use of our Services.

Information You Choose to Provide. We will collect all the information that you choose to provide to us (including any PII) when you contact us with queries or comments, when you provide Feedback to us or when we conduct surveys.

Location Information. When you use our App, we may collect and store information about your general location by converting your IP address into a rough geo-location or by accessing your mobile device's GPS coordinates or coarse location if you enable location services on your device. We may use location information to improve and personalize our Services for you.

Information Related to Visting our Sites. Our servers automatically record certain information about how a person uses our Services (we refer to this information as "Log Data"), including both Account holders and non-Account holders (either, a "User"). Log Data may include information such as a User's Internet Protocol (IP) address, browser type, operating system, the web page that a User was visiting before accessing our Services, the pages or features of our Services to which a User browsed and the time spent on those pages or features, search terms, the links on our Services that a User clicked on and other statistics. We use Log Data to administer the Services and we analyze (and may engage third parties to analyze) Log Data to improve, customize and enhance our Services by expanding their features and functionality and tailoring them to our Users' needs and preferences. We may use a person's IP address to generate aggregate, non-identifying information about how our Services are used.

Use of Information Collected.

Our primary goals in collecting information are to provide and improve our Services, to administer your use of the Services (including your Account, if you are an Account holder), and to enable you to enjoy and easily navigate our Services. We will use your PII to:

  • provide and improve Services, communicate with you and provide customer support in relation to the Services.
  • communicate and provide access to the Services to persons with whom you choose to share your Account and your child's Feeding Data.
  • resolve disputes, collect fees (if any) and troubleshoot problems.
  • customize your experience and otherwise measure and improve our Services.
  • send you relevant emails and communications (including keeping you informed about our products, offerings and any promotional offers) that might be of interest to you. (If we use your personal information to market to you, you will be able to opt-out of such uses.)
  • enforce our agreements, terms, conditions, and policies, and send you notices and alerts regarding the Feeding Data, the Services and your Account.

Information that We Share with Third Parties

We will not share any PII that we have collected from or regarding you except as described below:

Information Shared with Our Services Providers. We may engage third-party services providers to work with us to administer and provide the Services. These third-party services providers have access to your PII only for the purpose of performing services on our behalf, and are expressly obligated not to disclose or use your PII for any other purpose (e.g. our service providers who process payments on our behalf or process and fulfill orders for us).

Information Shared with Persons You Choose to Share the Information With.We will share information about you (including PII) and Child Information (including Feeding Data associated with your Account), when you instruct us to do so, such as when you share your child's Feeding Data with your spouse, grandparents, nanny, etc. through the Services.

Information Shared with Third Parties. We may share de-identified Aggregated Content with third parties for industry research and analysis, demographic profiling and other similar purposes.

Information Disclosed in Connection with Business Transactions. Information that we collect from our users, including PII, is considered to be a business asset. Thus, if we are acquired by a third party as a result of a transaction such as a merger, acquisition or asset sale or if our assets are acquired by a third party in the event we go out of business or enter bankruptcy, some or all of our assets, including your PII, may be disclosed or transferred to a third party acquirer in connection with the transaction.

Information Disclosed for Our Protection and the Protection of Others. We cooperate with government and law enforcement officials or private parties to enforce and comply with the law. We may disclose any information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate: (i) to respond to claims, legal process (including subpoenas); (ii) to protect our property, rights and safety and the property, rights and safety of a third party or the public in general; and (iii) to stop any activity that we consider illegal, unethical or legally actionable activity.

Your Choices

We offer you choices regarding the collection, use and sharing of your PII and we'll respect the choices you make. Please note that if you decide not to provide us with the PII that we request, you may not be able to access all of the features of the Services.

Opt-Out. We may periodically send you free newsletters and e-mails that directly promote our Services. When you receive such promotional communications from us, you will have the opportunity to "opt-out" (either through your Account or by following the unsubscribe instructions provided in the e-mail you receive). We do need to send you certain communications regarding the Services and your Account and you will not be able to opt out of those communications – e.g., communications regarding updates to our Terms of Service or this Privacy Policy or information about your child's Feeding Data and other Content available through and as part of our Services.

Modifying Your Information. You can access and modify the PII associated with your Account by editing your History page or Note page associated with your Account or sending us an email at support@bluesmartmia.com. If you want us to delete your PII and your Account, please contact us at support@bluesmartmia.com with your request. We'll take steps to delete your information as soon we can, but some information may remain in archived/backup copies for our records or as otherwise required by law.

Responding to Do Not Track Signals

Our Site does not have the capability to respond to "Do Not Track" signals received from various web browsers.

The Security of Your Information

We take reasonable administrative, physical and electronic measures designed to protect the information that we collect from or about you (including your PII) from unauthorized access, use or disclosure. When you enter sensitive information on our forms, we encrypt this data using SSL or other technologies. Please be aware, however, that no method of transmitting information over the Internet or storing information is completely secure. Accordingly, we cannot guarantee the absolute security of any information.

Links to Other Sites

Our Services may contain links to websites and services that are owned or operated by third parties (each, a "Third-party Service"). Any information that you provide on or to a Third-party Service or that is collected by a Third-party Service is provided directly to the owner or operator of the Third-party Service and is subject to the owner's or operator's privacy policy. We're not responsible for the content, privacy or security practices and policies of any Third-party Service. To protect your information we recommend that you carefully review the privacy policies of all Third-party Services that you access.

International Transfer

Your PII may be transferred to, and maintained on, computers located outside of your state, province, country or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction. We may transfer your PII to our servers in United States and process it there.

Your California Privacy Rights

California residents may request and obtain from us, once a year, free of charge, a list of third parties, if any, to which we disclosed their PII for direct marketing purposes during the preceding calendar year and the categories of PII shared with those third parties. If you are a California resident and wish to obtain that information, please submit your request by sending us an email at support@bluesmartmia.com with "California Privacy Rights" in the subject line or by writing to us at BlueSmart Technology Corporation, 1451 Grant Road, Suite 200 Mountain View, CA 94042.

Questions?

Please contact us at support@bluesmartmia.com if you have any questions about our Privacy Policy.